New York’s Mirador Real Estate Forges Strategic Alliance with New Jersey’s ERA Justin Realty Co.

Mirador Real Estate is proud to announce our new strategic alliance with ERA Justin Realty Co., a residential brokerage that operates across the entire Northern New Jersey area. This partnership will allow us to expand our reach into the New Jersey markets, while we in turn will work with ERA Justin Realty Co. to enable their expansion into New York. Our firms will share resources, marketing strategies, and outreach to better serve clients who have a foot in both states and help them find the best real estate opportunities wherever they need.

Jennifer Darby Metzger, owner of ERA Justin Realty Co, said, “It is unusual to find a partnership with a similar vision and set of values, but that is how we felt with Mirador Real Estate, and we are happy to be aligning ourselves with them to provide additional resources for our crossover clients.”

Mirador Real Estate’s managing partner, Karla Saladino, agreed, saying, “I’m approached often about forming alliances, but often they wouldn’t be an appropriate fit for our team. When I met Jennifer, I knew this alliance was exactly the right match I had been looking for in New Jersey.”

Read more about the strategic alliance at Citybizlist.

Mirador Real Estate Launches Development Marketing Division with Project in Connecticut

Mirador Real Estate has long offered a wide range of marketing services for our clients. To bring these services together under one roof, we recently launched our brand-new Development Marketing Division, which will increase awareness of major developments among their target audiences through national advertising platforms, digital marketing campaigns, and numerous other endeavors. The Division is already hard at work for its first major partner: the Highgrove, a luxury rental development in Stamford, CT.

In its most recent issue, industry magazine Mann Report Residential highlighted our partnership with the Highgrove. The article quotes Kevin Saunders, the Highgrove’s Business Manager, as saying that the goal of the partnership is to enable the property to have “a more global presence and reach an even larger client base.” The article also quotes Mirador Real Estate’s Managing Partner, Karla Saladino:

“We are asked to apply our unique marketing initiatives–we have over 150 of them–to projects all over the world, but Highgrove was the first one that compelled us to prelaunch our marketing division ahead of the originally planned Q2, 2017 schedule to service it,” says Karla Saladino, managing partner. “While we are only about 50 percent done with the implementations I feel the building deserves, we are excited to share this unique project, which is unlike anything we get to see in New York City for the price point.”

The article can be read on page 34 of the magazine’s digital edition.

Mirador’s Neeta Mulgaokar Featured in Brick Underground on Buying a Home with a Tenant in Place

Brick Underground’s Buy Curious column recently turned to Neeta Mulgaokar, an Associate Broker for Mirador Real Estate, for her expertise on buying property. The column weighed the pros and cons of the question, “Should you buy a home with a tenant in place?” As Neeta explains, the answer depends on a number of factors regarding the apartment, the tenant, and the purchaser. Here, she explains the potential advantages of saying “Yes”:

“If the property is an investment, a tenant in place could be fantastic,” says Mulgaokar. That obviously depends on “what terms the tenant has agreed to and whether the tenant has a history of being a quality tenant,” she says, explaining that “quality is objective and depends upon whether the tenant has historically paid rent on time, followed the building’s rules, and/or maintains the condition of the apartment.”

Furthermore, Mulgaokar says that “an investor should analyze whether these criteria are being met in addition to whether the tenant is paying market rent. If the rent is under market but the quality of the renter is high, the investor should make a cost-benefit judgement call as to what is most important in the long run.”

For more advice on purchasing homes with existing tenants, read the rest of the article here.

 

Mirador’s Dr. Lynn Saladino Featured in Brick Underground on How to Thrive When Making an Unplanned Move in NYC

When most people move apartments they imagine something bigger and better, unfortunately that’s not always the case. Sometimes apartment moves are a result of a split with a partner, career demotion, or some other less-than-ideal reason, that represents a personal setback.

Mirador Real Estate’s Health and Wellness Consultant Dr. Lynn Saladino spoke to the Brick Underground about ways to transition to a new not-so-perfect place. She said, “a lot of times it feels like this new place will represent the lifestyle you’ll have for the rest of your life, but it’s important to remember this is a for a year or two,” says Saladino, “Put a time limit on how long it’s going to be, and realize you can revisit it next year.” To read all of Lynn’s tips, check out the full article here.

 

Mirador’s Dr. Lynn Saladino Featured in Brick Underground on Splitting Expenses When Moving in with a Partner Who Owns Their Own Apartment

Moving in with a partner is often an exciting time, however, when moving in with someone that owns their own apartment, the question often asked is whether or not the partner should pay towards the mortgage like they would pay for rent. While this may seem like a good idea in the beginning, if the relationship goes south, the person moving out may feel like they are entitled to some of part of the equity invested in the apartment. Many couples are looking at alternative ways to make the living expenses equal without having to pay into the other person’s mortgage.

Mirador Real Estate’s Health and Wellness Consultant Dr. Lynn Saladino spoke to the Brick Underground, and gave her professional advice for couples looking to move in together. “….The key is finding a balance that makes sense for both of your budgets, and feels fair to everyone involved,” says, Saladino.  “Don’t assume anything…it’s really important to lay this stuff out clearly in the beginning so that it feels fair. If it bothers you in the beginning it will bother you every month when you’re paying bills.” To read more about what to discuss when moving in with a partner, and hear more from Dr. Saladino, check out the full article here.

Mirador’s Neeta Mulgaokar Featured in Observer on How Ride Share Apps are Changing Real Estate in NYC

Being on a subway line was once the top priority for those searching for housing in NYC, however, as rideshare apps are becoming more popular, many resident’s apartment preferences are shifting. People are giving up the convenience of being near public transportation in exchange for larger, less expensive apartments thanks to the convenience and low-cost of using ride sharing apps like Uber, Lyft, and more.  
The Observer spoke to Mirador Real Estate Agent, Neeta Mulgaokar, about the new ways New Yorkers are moving around the city, “Ride apps are tying historically far-flung New York neighborhood more tightly to the city’s core and leading some customers to give them a harder look,” she says. “They’ve changed what the word ‘central’ means.” To read more about what Neeta has to say, check out the full article here.

Mirador’s Jeffrey Hannon Featured in Brick Underground on Fireplaces in NYC

The idea of cozying up next to a crackling fire conjures up the feeling of warm, happy memories; but in the city that never sleeps a fireplace quickly loses its romantic appeal when tenants are faced with maintenance costs and the actual task of finding a fireplace, something that is becoming harder to find after a 2014 measure was passed banning all new construction of woodburning fireplaces.

In order to find out more on woodburning fireplaces, and where to look for them, The Brick Underground spoke to Mirador Real Estate agent Jeffrey Hannon. In the article he discusses the best places to find woodburning fireplaces, the appeal for tenants to have a fireplace in the City, and how landlords and coops approach existing fireplaces. To read more about what Jeffrey has to say, check out the full article here.